A few years ago YA Book Council read the book Cryer’s Cross by Lisa McMann. I was browsing through the Simon & Schuster Pulse website when I came across a new cover for the book which I had never seen before and it was just so radically different then the cover I have that I felt the need to share it with everyone. Actually my first reaction was OMGWHHHHHHHHHHAT but that could be the iced coffee kicking in. Continue reading “Gender and Marketing: Cryer’s Cross by @lisa_mcmann #coverflip”