If you run an ecommerce store and I ask you to list the products available alphabetically from A-Z and you include THE in your sort, I will be disappointed. This isn’t a shaming post because I’m not going to call out any specific site by name, but I’d like to think that this is one of the small details that I care about and hasn’t been a total waste of time in my development process.Granted I just throw in an extra sort field that gets updated upon record creation and modification…don’t know if that is the best way of solving the issue.